Imagine you own a fast food restaurant franchise that needs to drive traffic to more than 30 locations in a region.  How do you do that without blowing your entire ad budget on traditional media?  There is an alternative… hand select sporting events in the areas and regions surrounding your 30 stores.  You create a special, ASA-only promotion that is included in thousands of Commemorative Destination Guides going into the hands of your target audience as they prepare to travel to your market.  ASA also puts the Guides into the hands of athletes and their families that may live in your market, further cultivating your primary target audience.

ASA reinforces the offer and the message through its website (where the offer can also be downloadable to PDAs). ASA sends electronic communications to members days before the travel dates reminding them to take advantage of your extra special offer.  Your locations are all listed and brand identified in the Guide maps.  The parents are exposed to your message, the athletes are exposed.  In fact, the entire family, all coaching staff and tournament administration knows about your special offer and every one of your 30 stores.  Lastly, every offer made to each store’s surrounding market can be bar coded to track the response to each store—meaning, you can test different offers in different markets, regions, or even on variant demographics!  It’s that easy and yet that effective.

Because the CDGs are produced on a constant and ongoing basis, your company or brand can begin advertising just as soon as your program is defined and all the art and images are in place.  The advertising rates are dependent upon the size of your market in terms of amateur sports activity, the size of the tournament(s) that the CDGs are being produced for, and the number of athletes/families that the CDG will reach.